HomeMade Public Relations

Despite what you’ve been told, public relations is not rocket science...

and it doesn’t have to be expensive. I’ve been in public relations for over twenty years. For ten years I’ve owned my own businesses and successfully promoted it through public relations, with almost no advertising budget whatsoever.

Even when I worked for KitchenAid, with a hefty advertising budget, it was obvious that the efforts put into PR paid-off way beyond the dollars put into advertising.  What I know for sure is this...

You cannot hide from the public....and you

cannot manage your image through paid advertising. While advertising has its place, public relations is where your business builds a believable, likable public image with measurable, on-going results. Public relations, or PR, utilizes free, or nearly free media, to build relationships with current and potential customers. It is more credible, more flexible, more true to you and less expensive than advertising. With todays technology, you can manage a successful PR campaign from home, on your own computer, easily.

“I’ve heard all that before, but why is it so hard?”

Successful PR requires constant daily maintenance and an effervescent, extroverted personality. You have to be constantly thinking, “How will I engage my audience today.” PR work is simply not compatible with the temperament of most small business owners. And many of us have more pressing daily demands than thinking, “What can I post on Facebook today?” or, “How and I use this to get in the newspaper.”

If you’d like some help.....

I can work your pubic relations tasks into my daily routine. With my recipe for successful PR, your small businesses can maintain a positive, successful public image for under $185/month.